Fleet 53
Recreating a fresh and modern brand launch
We partnered with a well-established home moving company to recreate a fresh modern brand to launch and introduce into the digital home moving segment. We worked with the key business players to reinvent the corporate identity that would be suitable for a younger generation of home movers and conceive of a digital business presence that would speak to and attract new digital customers through collaborating with the team in developing a powerful, yet steady growing digital sales and marketing strategy and efforts to establish the new business and online sales and integrate it back into the physical, traditional business.