bosio.digital is a founder-led boutique AI consultancy, started in 2005 by Sascha Bosio and Laura Pretsch. Twenty-five years building digital transformation for global brands — adidas, Sony, Mercedes-Benz, Montblanc — now spent helping mid-market leaders adopt AI in a way that elevates their people, not replaces them.
Founder-led · San Francisco + Lake Arrowhead · est. 2005
A two-decade head start, in three moments — long before the current wave made AI a boardroom word.
Sascha was at Artificial Life in Frankfurt — one of Germany’s first AI companies — working under AI pioneer Prof. Eberhard Schöneburg. An early education in what the technology could do, and a sharper one in what organizations weren’t yet ready to do with it. That gap — technical possibility versus human readiness — became the question the firm was built to answer.
Founded as bosio.digital, we spent the next seventeen years building digital transformation for adidas, Sony, Mercedes-Benz, and Montblanc — and watched it stall every time the people side got ignored. Running in parallel: a 25-year contemplative practice. Resistance, ego, and the distance between what an organization says it wants and what it does turn out to be the same problems in a boardroom and in stillness.
When AI became a serious business imperative, we already had the vantage: a technical foundation two decades deep, plus the discipline to see clearly while everyone else reacted. In 2023 we turned it into a practice: AI Transformation, done Humans First. Start with people, psychological safety, and readiness; end in teams actually using AI.
Most AI initiatives fail on people, not technology — not on the model. Three things we hold to:
We start with people, workflows, and readiness — before a single tool gets deployed. That’s why adoption holds after we’ve gone.
Every engagement is led by the founders — no handoffs to junior consultants — with a senior bench brought in by name when a build needs specific depth.
We build the system with you and hand it over — a capability you keep, not a subscription you rent. How we build it →
We build Claude-native — strongest where voice and judgment matter — and stay pragmatic across the stack you already run. You own everything we build: the prompts, pipelines, playbooks, and the data flowing through them. No lock-in, no rented black box. How we build it →
Qualified, not just confident — the certifications behind the work:
25+ years guiding digital transformation for adidas, Sony, Mercedes-Benz, Coca-Cola, and Montblanc — with a technical AI foundation that predates the current wave by two decades (Artificial Life, 2001). Leads every client engagement personally.
Read Sascha’s story →
A Juris Doctor and IP litigator turned executive coach and organizational leader — she has coached C-suite leaders, including at Genentech, and spent fifteen years as COO of a global nonprofit. Leads AI governance, change management, and adoption.
Read Laura’s story →Behind Sascha and Laura is a curated bench of senior specialists — brought in by name, matched to the engagement, across every discipline a transformation actually touches. You always work with people who’ve done this before, not a junior learning on your account.
A 30-minute conversation. If we're not the right fit for where you are, we'll tell you — and point you somewhere better.