About bosio.digital | Boutique AI Consulting Firm

We didn’t arrive at AI overnight.

A two-decade head start, in three moments — long before the current wave made AI a boardroom word.

2001

Before it was a business conversation

Sascha was at Artificial Life in Frankfurt — one of Germany’s first AI companies — working under AI pioneer Prof. Eberhard Schöneburg. An early education in what the technology could do, and a sharper one in what organizations weren’t yet ready to do with it. That gap — technical possibility versus human readiness — became the question the firm was built to answer.

2005to 2022

Digital Transformation

Seventeen years on the inside of change

Founded as bosio.digital, we spent the next seventeen years building digital transformation for adidas, Sony, Mercedes-Benz, and Montblanc — and watched it stall every time the people side got ignored. Running in parallel: a 25-year contemplative practice. Resistance, ego, and the distance between what an organization says it wants and what it does turn out to be the same problems in a boardroom and in stillness.

2023to now

AI Transformation

We turned the vantage into a method — Humans First

When AI became a serious business imperative, we already had the vantage: a technical foundation two decades deep, plus the discipline to see clearly while everyone else reacted. In 2023 we turned it into a practice: AI Transformation, done Humans First. Start with people, psychological safety, and readiness; end in teams actually using AI.

What we believe.

Most AI initiatives fail on people, not technology — not on the model. Three things we hold to:

Humans First

People before tools

We start with people, workflows, and readiness — before a single tool gets deployed. That’s why adoption holds after we’ve gone.

Founder-led

Sascha & Laura, in the room

Every engagement is led by the founders — no handoffs to junior consultants — with a senior bench brought in by name when a build needs specific depth.

You own it

A capability, not a rental

We build the system with you and hand it over — a capability you keep, not a subscription you rent. How we build it →

Claude-native. Built on what you already run. Yours to keep.

We build Claude-native — it’s strongest where voice and judgment matter — but we’re pragmatic across the stack you already run: if your team lives in Microsoft 365 Copilot or Google Workspace, or you’ve standardized on ChatGPT, we build there too, and tell you honestly where each fits. You own everything we build: the prompts, pipelines, playbooks, and the data flowing through them. No lock-in, no rented black box. How we build it →

Two founders. One standard of judgment in the room.

Sascha Bosio

Co-Founder & CEO

25+ years guiding digital transformation for adidas, Sony, Mercedes-Benz, Coca-Cola, and Montblanc — with a technical AI foundation that predates the current wave by two decades (Artificial Life, 2001). Leads every client engagement personally.

Read Sascha’s story →

Laura Pretsch

Co-Founder & COO

A Juris Doctor and IP litigator turned executive coach and organizational leader — she has coached C-suite leaders, including at Genentech, and spent fifteen years as COO of a global nonprofit. Leads AI governance, change management, and adoption.

Read Laura’s story →

Founder-led doesn’t mean just two people.

Behind Sascha and Laura is a curated bench of senior specialists — brought in by name, matched to the engagement, across every discipline a transformation actually touches. You always work with people who’ve done this before, not a junior learning on your account.

Strategy Engineering Design Governance & Legal Change Management Brand & Content Data

Say hello.

A 30-minute conversation. If we're not the right fit for where you are, we'll tell you — and point you somewhere better.

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