AI Consulting. Humans First™.
AI consulting for mid-market companies — adoption that starts with your people, not your tech stack.
Laura Pretsch
Sascha Bosio
Founders
AI consulting for mid-market companies — adoption that starts with your people, not your tech stack.
Two founders on how AI reshaped the way their companies run.
25+ years of Digital AI Transformation for brands like:
Most leaders come to us with one of two pains: "I'm expected to have an AI answer and I don't," or "we have tools everywhere and adoption nowhere." There's an offering for each, and they're built to follow one another.
You, running your company on AI.
In weeks, you run your own company on AI, with senior judgment beside you, not a deck in front of you. You leave with the harder question answered: what AI changes about what your business is worth.
Your whole company, running on AI it owns.
We build your CompanyOS — the AI operating system your company runs on, and you own it — plus the human adoption that makes it real: quiet resistance turned into adoption you can measure, expertise encoded so it stops walking out the door.
Most start with the program and expand into CompanyOS · See all services →
Everything past this point gets specific: your industry's pain, your vocabulary, your proof. Pick the door that sounds like Monday morning.
You built a brand on a point of view and a personal connection, and generic AI is the fastest way to flatten exactly that.
In this world: adidas · Quiksilver · Power Yoga
→ Agencies · Consulting · CreativeYour senior people are buried in work that doesn't need their expertise, and AI is about to commoditize exactly the parts that aren't your judgment.
In this world: Visual Facilitators · SAF Productions
→ Van lines · Agents · RMCsYour best dispatcher's expertise doesn't scale, and it walks out the door when they retire.
In this world: Nelson Westerberg · Amertrans
Different industry? The method travels →
A short interview, not a form. Answer in your own words if you like. The system listens, and gives you an honest read on where your company stands. If we're not the right fit, it will say so.
90 seconds, we promise. It listens either way →
Each is a front door — and a step toward the system when you’re ready.
Senior AI leadership in the room and accountable — without the full-time hire.
Explore →Every capability is a component of the CEO AI Program and CompanyOS — start anywhere, grow into the system.
Most AI ROI talk stops at the first tier — the smallest one. Here’s the whole picture.
Real — but the smallest number, and the one every vendor sells.
More clients, faster cycles, higher revenue per head — without hiring.
New AI-enabled offerings, value-based pricing, margins restructured. The biggest return — and the one a slider can’t touch.
That’s why we don’t hand you a calculator. The real number comes from looking at your business.
If you've read this far, you're probably wondering whether to talk to us.
Here's the honest version. We're a small, senior team — the two of us, with a network of vetted senior specialists we pull in when a project needs them. When you hire us, you work with the founders, not a deck handed to junior analysts after the kickoff call. Sascha has spent twenty-five years leading digital transformation for companies like adidas, Sony, and Mercedes-Benz. Laura co-founded the firm and has spent two decades building digital businesses, a lawyer by training who now leads the governance, compliance, and adoption side: AI your team can trust and actually uses. That's the enablement work most firms skip, and where most AI initiatives actually die.
We won't tell you AI changes everything. We'll ask what it changes for you, and if the answer is "less than the hype suggests," we'll say that. We've turned down engagements because the timing was wrong. We'll tell you that too.
No pressure, no pitch deck, just an honest conversation about where AI can create genuine value for your business.
25+ years · selected engagements: adidas · Sony · Mercedes-Benz · Coca-Cola · Nelson Westerberg · Power Yoga · Mindworks
Three recent issues. The full library lives on The AI Briefing. View all issues →
StrategyAn agent skill is your company's expertise, written into one file that most major AI assistants can
Sascha Bosio2026 · 23 min read→
StrategyBefore you open your laptop, the work has already run: a brief written, candidates staged, a draft b
Sascha Bosio2026 · 23 min read→
AdoptionYour company is acquiring workers that hold their own keys, and somebody is going to answer for them
Laura Pretsch2026 · 22 min read→
A 30-minute conversation. If we're not the right fit for where you are, we'll tell you, and point you somewhere better.