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The AI Briefing · Tuesdays · no hype
Generalists give you generic. We focus on a small number of worlds we’ve worked in for 25+ years — so we already speak your language, know your problems, and don’t bill you to get up to speed.
You built a brand on a point of view and a personal connection — and generic AI is the fastest way to flatten exactly that.
In this world: adidas · Y-3 · Quiksilver · Mindworks · Power Yoga Agencies · Consulting · CreativeYour senior people are buried in work that doesn’t need their expertise — and AI is about to commoditize exactly the parts that aren’t your judgment.
In this world: Visual Facilitators · SAF Productions · Cosateq Van lines · Agents · RMCsAI is resetting how you quote, dispatch, and run the back office — and your best people’s judgment isn’t written down anywhere.
In this world: Nelson Westerberg · AmertransNeither are many of the companies we work with. The three worlds above are simply where we speak the language most fluently — the operations, the economics, the daily reality. The hard part of AI is the same everywhere: adoption, ownership, governance, people. That part is our home ground no matter what you make or sell. Ask us — or ask the on-page AI about your industry and see for yourself.
No onboarding, no translating your business for a consultant. We already know the workflows, the vocabulary, and where the bodies are buried — we start where a generalist is still reading your About page.
Every engagement in a world makes the next one sharper. You inherit the pattern we’ve already pressure-tested — not a blank page and a ‘discovery’ invoice.
A firm that actually knows your industry competes on what it changes for you, not on hours billed. You pay for the shift, not our learning curve.
Whatever your world, the path is the same: start with the founder, or roll it across the organization.
Run your own company on AI, with senior judgment beside you — applied to your industry first.
See it →Encode your team’s expertise and get real adoption across the operation — scoped to your world.
See it →Or go à la carte — start with a single service:
A 30-minute conversation. If we're not the right fit for where you are, we'll tell you — and point you somewhere better.
