Our team

Laura Pretsch was raised by entrepreneurs — and by resilience. When her mother unexpectedly found herself running the family business and raising three children alone, she modeled something Laura has carried ever since: that building something real requires both grit and heart. That inheritance shapes everything Laura does today.

Her path took her first to law school, where she earned her JD before spending nearly four years working in the legal field across two continents. In Frankfurt, she worked with top German law firms on IP and international litigation as an American legal expert, then coached C-suite executives at leading banks on international business. Back in California, she worked in contracts at Genentech before co-founding what would become bosio.digital in 2006.

From the beginning, Laura has been a digital business consultant — and for twenty years, that has meant continuously adapting. E-commerce. Digital business and digital learning platform development. Content and search strategy. And now, AI. Through every shift, she has served as strategist, consultant, and fractional CMO across fashion, retail, e-commerce, industrial manufacturing, logistics, and health and wellness. Her clients have ranged from global enterprises to mid-market companies: adidas, Sony, Montblanc, Quicksilver, Juice Beauty, Nelson Westerberg, Kalish Institute, Institute for Functional Medicine, Pacific Pearl La Jolla, PowerYoga.com, and Mindworks.org among many others.

Her international experience runs deep. Having lived, studied, and worked in Europe for over three years, Laura brings genuine understanding of how global business operates — serving clients across Germany, Sweden, Australia, and throughout the US.

But the professional path tells only half the story.

Parallel to building her business, Laura has walked a twenty-five-year path of mindfulness and contemplative practice — a daily discipline of human development that informs how she leads, listens, and serves. For fifteen of those years, while building her business, she simultaneously served as volunteer COO and head of the legal advisory board for an international nonprofit dedicated to the cultivation of human potential. In that role, she founded the 501(c)(3), secured its tax-exempt status, negotiated land acquisitions and real estate contracts for meditation retreat centers across the United States, and coordinated with a global network of over 650 centers worldwide.

This is not a side interest. It is foundational.

Laura's legal training shapes how she approaches AI governance, risk, and compliance. Her decades of digital consulting inform her strategic vision. Her contemplative practice grounds her understanding of how humans actually change. Together, these paths have merged into one philosophy:

Humans First.

Today, as a Certified AI Consultant with advanced training in generative AI, AI governance, and compliance, Laura guides organizations through AI transformation with a rare combination of strategic depth, operational experience, and genuine commitment to the people at the center of every change.

She is co-founder of bosio.digital alongside her business partner Sascha Bosio, where they bring their "Humans First" methodology to mid-market companies ready to harness AI's potential while elevating their most valuable asset: their people.