You need strategic marketing leadership and AI expertise to drive what's next—but you need flexibility, not a fixed headcount commitment. Fractional leadership gives you senior executive capability matched to how you actually need to operate.
When Fractional Leadership Makes Sense
- Strategic complexity without full-time overhead — Get C-suite expertise scaled to your actual needs, not a compensation package designed for Fortune 500 companies
- Network and distributed organizations — Coordinate marketing and technology strategy across independent operators, franchise networks, or multi-location operations
- AI transformation — Navigate the shift to AI-enhanced operations with leadership that understands both the technology and the human adoption challenges
- Growth acceleration — Scale marketing operations and implement AI-driven efficiencies with experienced guidance
Strategic Leadership, Practical Implementation
Unlike consultants who deliver reports and leave, fractional leadership means embedded partnership. We work alongside your team as a true member of your organization—attending leadership meetings, making decisions, and driving accountability.
CMO Functions
- Brand strategy and market positioning
- Marketing team leadership and development
- Customer acquisition and retention strategy
- Marketing technology stack optimization
- Revenue attribution and performance measurement
Chief AI Officer Functions
- AI strategy development aligned with business objectives
- AI adoption roadmaps that work with human nature, not against it
- Team training and capability building
- AI governance, risk management, and policy development
- Vendor evaluation and technology selection
The Rare Combination
Most fractional CMOs don't understand AI. Most AI consultants don't understand brand. You shouldn't have to choose.
With 25+ years leading digital transformation for global brands including adidas, Sony, Mercedes-Benz, and Coca-Cola, we bring strategic marketing expertise that's been pressure-tested at scale. Combined with hands-on AI implementation experience, we help organizations integrate AI into their marketing operations while maintaining the human elements that make brands distinctive.
This isn't about replacing your people with AI. It's about amplifying what they do best.
Flexible Engagement Models
Embedded Leadership
Full-scope CMO or CAIO responsibilities as part of your executive team. Typically 3-4 days per week. Includes executive team participation, board reporting, and direct team leadership.
Strategic Partnership
Ongoing fractional engagement for organizations that need executive guidance without full-time commitment. Typically 1-2 days per week on a retainer basis. Includes strategic planning, key initiative leadership, and team mentorship.
Project-Based
Defined-scope engagements for specific initiatives: AI readiness assessments, marketing strategy development, technology roadmaps, or transformation programs. Timeline and commitment based on project requirements.
Industry Experience
Deep experience in industries where brand differentiation, operational complexity, and technology transformation intersect:
- Transportation & Logistics
- Health & Wellness
- Industrial Manufacturing
- Retail & E-Commerce
- Consumer Brands
Let's Talk
Every engagement starts with a discovery conversation. No pitch, no pressure—just an honest discussion about where you are, where you're headed, and whether fractional leadership is the right fit.
Frequently Asked Questions
What's the difference between a fractional executive and a consultant?
Consultants advise. Fractional executives lead. We're embedded in your organization—attending leadership meetings, managing teams, making decisions, and accountable for results. Think of it as having a CMO or Chief AI Officer on your team, just not five days a week.
How much time does a fractional engagement typically require?
It depends on scope. Embedded leadership roles typically run 3-4 days per week. Strategic partnerships are usually 1-2 days per week. Project-based work varies by initiative. We'll figure out the right structure in our discovery conversation.
Can you work with our existing marketing team or agency partners?
Yes. We work alongside your current team and vendors, not instead of them. Part of the value is elevating what's already in place—providing strategic direction, improving coordination, and building internal capabilities.
Do I need both CMO and Chief AI Officer services?
Not necessarily. Some organizations need marketing leadership. Some need AI strategy. Many need both because the two are increasingly inseparable. We'll scope the engagement to what actually moves the needle for you.
How do you work with distributed or franchise organizations?
We have specific experience coordinating strategy across independent operators and network organizations. This includes building systems that maintain brand consistency while respecting local autonomy—and deploying AI solutions that work across distributed teams.
What does the engagement process look like?
We start with a discovery conversation to understand your situation and goals. If there's a fit, we'll propose an engagement structure and scope. No lengthy proposals or procurement hoops—we move at the speed your business requires.
What's your fee structure?
Fees are based on engagement scope and time commitment. We're happy to discuss specifics once we understand what you're looking to accomplish.
