How is technology being used to transform the health and wellness indusry?
When it comes to health & wellness, companies and non-profits alike are increasingly utilizing the latest digital technology and innovative health products help people improve their health and well-being. As the health and wellness industry consists of an enormous diversity and range of health-oriented businesses, their digitization and technological evolution has led to further growth in the realm of sub-industries like online yoga and online fitness, meditation apps, and health wearables. Even online education platforms and learning sites for emerging health fields like functional and integrative medicine are making a huge break to transform how people learn about their health or gain access to cutting-edge or ancient health modalities as never before.
As these new digital transformation technologies merge with health and wellness to bring new ways for people to better inform themselves and improve their well-being, understanding what digital transformation means in your business and how to implement it is the best way to accelerate your business to success in the new digital age.
Using digital transformation can help your users and clients to better utilize existing technologies to improve online and virtual connectivity, improve access and ease of use on digital platforms, minimize overall stress of using your digital site, and get what they want out of your service.
Whether it involves building out easy utilization of a health and wellness app or simply creating a user friendly online education tool or platform that helps people learn to improve their health or overall stress level, bringing your health and wellness business into the digital marketplace will make your health-focused business more accessible to more people and make your existing relationships much more mutually beneficial.
Here are some of the top trends we’ve noticed with digital transformation in health and wellness:
Personalized, autonomous plans, & customization
When using a digital service for health or wellness, users of today want a personalized approach. They figure they are giving their personal information to you, so the result should be something that works for them. By using a clear digital engagement strategy for these services, you can easily make data driven plans that are either customized or segmented to the needs of each user. Customers want to feel their needs are being met when they use your product, app or platform. Your digital business transformation should be clearly communicating to their requests based on personal interests or needs to ensure for a personalized experience and ease of use.
A user hasn’t been logging into their yoga app lately? Send a survey via e-mail, and find out why, then respond with suggested classes for the issue. Through digital transformation, all those steps can be automated.
Virtualization
Due to coronavirus, more things than ever are taking place online. Need examples of digital transformation in the health & wellness space? Therapy, meditation, fitness and health classes of all sorts, and more, have all moved into the virtual sphere. Don’t let your business get left behind. By offering online services through either live or pre-recorded videos, you can be sure to reach the people who are looking to improve or maintain their health through this stressful time.
Wearables
More people than ever are using an Apple Watch or any other wearable device that helps them track their health habits. If you want to offer a well rounded product for your users, making your app compatible with the most popular devices can help tech savvy users adopt. Plus, wearables help users stay in control of their own health. They can easily see the data every day instead of having to wait to go to the doctor and have a doctor interpret test results.
Many industry experts also see wearables as an integral part of preventative medicine – this is one of the major benefits of digital transformation in the wellness sphere. They can help people catch health abnormalities before they get to an advanced stage.
Artificial intelligence
Artificial intelligence digital transformation in health & wellness does not look like science fiction movies. It is not a robot doctor or meeting with a computer for advice like in the movie THX1138. What artificial intelligence can do is make the digital service aspect of your business even more seamless. You can implement a chat bot to filter customers to the proper end representative or send them to the proper service where they can connect to or call live support.
Rock solid data security & digital privacy
When it comes to people’s personal data as it relates to health & wellness products, your digital security must be at the top of your priorities. There are already several digital products you can incorporate into your business processes to improve security in the health and wellness arena. Blockchain technologies in healthcare and wellness are also available to protect your patient or clients health information.
Through digitization, you can make sure to protect your user’s data so they will feel even more comfortable using your products or storing their healthcare or wellness data in your systems. In an age were people’s digital privacy concerns are becoming a real global concerns, your business should be aware of the latest privacy laws and safety measures and have access to the best technology available to ensure their data and access is fully secure.
