Digital Transformation Strategy & The Mobile App

Image of hands holding a mobile device courtesy of

Wondering how to accelerate digital transformation success? Go mobile!

In the past seven years, mobile traffic has increased by 222% [1]. It now accounts for over half of internet traffic [1]. There are 3.5 billion smartphone users in the world [2]. When we look at search engine use, the data is even more compelling. In the 3rd quarter of 2019, 60% of searches were performed on a mobile device [1]. On average, in 2019, people spent 203 minutes per day consuming media on their tablet or handheld phone [1]. What does this mean? It means that to grow your audience, you want to be on someone’s smartphone as much as possible.

In addition to growing your audience, there are many other benefits to developing a mobile app for your business. First, you can connect many different facets of your business within one application, saving time, and saving money. For example, you can use an app to connect on-the-go employees with those in the office, or to connect them with important up-to-date information databases, leading to faster communication, and more efficiency out in the field. A client facing example might be creating an application for your clothing brand that helps users measure themselves to find the perfect size, then stores their information to make it easier for them to shop in the future.

The role of the mobile app in digital transformation

Going mobile helps businesses to achieve many of the goals of digital transformation. It can help:

  • Enhance user experiences
  • Automate tasks
  • Create efficiency
  • Provide up-to-the-minute data
  • Save money
  • Improve digital security (if transforming from less modern, less secure systems)

Digital transformation itself can bring a lot of value to a business. But adding “mobility,” or, mobile features, can increase this even more. Companies that invest in enterprise mobile applications may see as much as a 35% increase in return-on-investment [3]. According to one study, these enterprise apps also increase communication, and improve employee satisfaction and loyalty.

Smartphone applications maintain authority & validate legitimacy

A business without a website is not going to perform very well in our digital era. Neither is a business without at least one social media page. These are things that potential clients and employees expect to see to legitimize the business in their eyes. A smartphone app is the next thing on this list. According to a study, 67% of small businesses in the US already have or will soon have their own mobile app to help with internal efficiency [3]. Don’t get left behind.

Mobile applications help advance the digital transformation journey

These programs make things easier for everyone: clients, employees, managers, and executives. They can increase sales, improve employee productivity, increase transparency and provide useful real-time data and analytics. A mobile app for your business is part of your digital transformation success story.


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