Our team
Sascha Bosio
Co-Founder & CEO
Sascha Bosio grew up in the Alpine foothills of Southern Germany, where the advertising posters of the 1970s and 80s seemed to hold something electric — the idea that words and images, arranged just right, could change what people believed was possible. That fascination eventually took him from German ad agencies to the international stage, from copywriter to creative director, building campaigns and digital strategies for some of the world’s most recognizable brands.
But the story started earlier than the brand names suggest. In 2001, before artificial intelligence was a business conversation, Sascha joined Artificial Life in Frankfurt — one of Germany’s first AI companies — working alongside Professor Dr. Eberhard Schoeneburg, a pioneer in the field. It was an early education in what AI could actually do, and more importantly, what organizations weren’t yet ready to do with it. That gap — between technical possibility and human readiness — became the defining question of everything that followed. Four years later, he founded bosio.digital in San Francisco to bring that question into practice.
The next two decades were spent on both sides of digital transformation: building it for clients and watching it fail when the people side got ignored. The client roster included adidas, Sony, Mercedes-Benz, Coca-Cola, and Montblanc. What it didn’t capture was the parallel education — a long contemplative practice, not as a counterweight to the business world, but as a way of working with it more clearly. Resistance, uncertainty, ego, the gap between what organizations say they want and what they actually do — these turn out to be the same problems in boardrooms and in stillness.
When AI re-emerged as a serious business imperative, Sascha had something rare: a technical foundation that predated the current wave by two decades, 25 years of watching digital transformation succeed and fail, and the internal discipline to see clearly when most people were reacting.
That clarity produced two things. The first is the Humans First™ methodology — a structural commitment to starting with people, workflows, and readiness before any tool gets deployed, consistently achieving 70%+ active adoption within 90 days. The second is the Business Model Assessment Framework, which Sascha developed to address the question most AI strategies never ask: is your business model still viable in an AI-native market? Not a maturity model. A diagnostic for survival and reinvention.
Today, Sascha leads every client engagement personally. He is co-founder of bosio.digital alongside Laura Pretsch, where their combined expertise in technical transformation and organizational development creates something neither could build alone.
He is currently writing a book on leadership and inner development in the age of AI.
Certifications
- Claude 101 — Anthropic Academy · Verify credential
- AI Fluency: Framework & Foundations — Anthropic Academy · Verify credential
- Innovating with AI Certified Consultant · Verify credential
